Learn from others’ mistakes before you buy a new domain name for your business.
Over the years I have witnessed many easy-to-avoid mistakes when it comes to selecting domain names. Some of these may be obvious, and others not so much. In either case, you can learn from these mistakes so that the name you choose for your domain is a successful one.
Before you go and register your domain, there are a few questions you’ll want to ask yourself to make sure that your domain purchase is worth it.
Does your domain match your blog name? While your domain doesn’t necessarily need to be the same as your blog’s name, it’s important that they match as closely as possible.
Check to see if your domain is available. If not, it’s back to the drawing board! Is .COM available or will you be forced to choose another extension?
.COM is by far the most popular extension and therefore is preferred. While some other extensions (such as .ninja) can be fun if people can’t remember it, what good will it do you?
Does the domain contain any unintentional words? You don’t want to choose a domain that ends up being embarrassing (or
worse, inappropriate). Not sure what I mean? Here’s an example: speedofart.com is apparently an art website, but the domain could be read differently.
Does your domain infringe upon a trademark? Do a quick search on the USPTO trademark database to make sure you’re not stepping on
Is your domain easy to spell? Your domain should be memorable and this includes spelling.
Is it easy to spell? Don’t pick a domain name that requires a spell check to get it right. This is usually caused by complex words, uncommon words or unusual spellings. Words with “ie” or “ei” in them often get misspelled so proceed with caution… also, make sure to buy the domains of the most common misspellings.
If your domain passes the above questions, then go ahead and make your purchase. Do you have any other mistakes to avoid when buying a domain name? Tell us about them in the comments below.